Branding Design, Sign Painting
When Silas from Woodcroft Arboriculture contacted me in the hope of giving his business a look and feel adequately matching the quality of the tree services they are provide I was happy to take on the project. With an excellent ethos and a tree-centric approach to arborism, using traditional methodologies we wanted to create a brand that reflected this. Hence the use of a traditional Celtic knot, but with a contemporary twist, using a tree to signify what the business does and reinforce their importance for decision making when it comes to tree care and control. As a part of the brief I was required to design and paint a new sign for the back of their work trailer, we opted to hand paint this in order to relfect those traditional values of the business, and demonstrate their attention to detail. All design elements are minimal, an aesthetic intentionally used to reflect the quality of the service and the cleanliness the team prides themselves on taking into every job.