UTAS Environment SocietyBrand Design
While living in Tasmania, Australia, I designed the logo for the University of Tasmania’s (UTAS) Environment Society. The Tasmanian University Environment Society is an inclusive society for students, staff, and community members who are interested and passionate about the environment. As they welcome discourse and action across all climate, natural environment, and sustainable living issues they are my kind of people and I was pleased I could help them out with their branding.
The Nothofagus gunii/ Myrtle Beech is a very important tree with a beautiful and distinctive leaf shape. The tree is significant for many Tasmanians as it is the only native deciduous tree in the whole of Australia, meaning once a year Tasmania is host to the the wonderful spectacle of ‘the turning of the fagus’ when all the tree’s leaves turn from green to yellow to orange and sometimes even red then fall from the trees. We decided it would be appropriate to use the iconic leaf that represents a pivotal change in the year to be the symbol for a group of people who also intend to instigate vital positive changes for the natural environment through the duration of their academic careers and personal lives.