Crag Craft

Brand Design
When the highly respected local climbing coach and guide Pete Herd approached me about designing the logo and branding for his business Crag Craft I was stoked. Climbing is a sport that is very close to my heart so I was excited to work on this design project. Pete knew he wanted something bright, eye catching, bold and hand crafted – to reflect the business ethos. So I created this custom lino print style logo type in a retro combination of purple and yellow. 
    The job included developing a brand language of complimentary colours and fonts, a suite of social media assets and supporting logos for the courses Crag Craft offer. It was really fun coming up with a visual graphic for each of the courses i.e Slab Craft, Crack Craft etc. Lastly we designed a matching sticker with Crag Craft’s moto, because who doesn’t love a sticker!